Value Propositions - Part IV: I hate the term

Posted in High Tech Selling by dstelzl on July 31st, 2009

Are you the “Trusted Advisor”?  It should be clear that everyone of your competitors thinks they are the trusted advisor, so who really is?  This is why I hate the term - it’s meaningless in today’s selling environment.  An the more incompetent sales people call on your accounts, the worse it’s going to get.  They are creating a bad name for sales people.  In this short podcast I will give you the secret to sounding credible and establishing trust among C-Level buyers. Listen and rise above the average product slinging rep!

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