Value Propositions - Part IV: I hate the term
Are you the “Trusted Advisor”? It should be clear that everyone of your competitors thinks they are the trusted advisor, so who really is? This is why I hate the term - it’s meaningless in today’s selling environment. An the more incompetent sales people call on your accounts, the worse it’s going to get. They are creating a bad name for sales people. In this short podcast I will give you the secret to sounding credible and establishing trust among C-Level buyers. Listen and rise above the average product slinging rep!
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