The Profit Program

Bill Whitley recently published a powerful book on the Art of Attraction and the Use of customer attraction stories http://www.amazon.com/Attracter-Engager-Rainmaker-Bill-Whitley/dp/0981819907/ref=sr_1_1?ie=UTF8&s=books&qid=1250715366&sr=8-1 - (Which I recommend reading).  In this book he gives us some simple guidelines on how to build an effective customer attraction story, which is the perfect follow-up to last week’s positioning question.  I’ve personnally worked with Bill on my attraction story, and so this week I explain what it is, show you how my story is told, and provide some tips on putting yours into practice! Don’t miss this week’s program on attracting higher level prospects.

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