Value Propositions - Part VIII: Security is not an insurance sale

Posted in High Tech Selling by dstelzl on August 28th, 2009

Don’t make the mistake of thinking security is like insurance.  Many deals are lost when security products are treated like additional insurance that is not necessarily required…in just 10 minutes  I will show you how to turn security into something every manager and business owner wants…listen this week to part 8 of the value proposition.

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